Press Room


Rose Press

Flower Essence Remedies

for Writers & Readers

Winners of the "Lengthy Sentence Contest"


Book Writing for Therapists & Other Healers


What clients have to say

(more comments in "Testimonials"):

"For a year and a half and three hundred

pages later, Naomi has been my gifted

guide. A great boat woman, she takes her

seat quietly at the helm, and listens in a

way that always inspires what is

waiting to be known, said, and written

to come forth.

 "Practically skillful and mindfully

soulful, she is helpful at every turn and

around all the stops and stages in the

process of book making.

"But mostly, she is the best kind of

friend, and that's really what it takes."

~ Prema Nihan Sanchez, author,

River's Grace: Navigating the Sacred

and Mundane in Motherhood












“Sitting with you was like sitting with a seasoned spiritual director. Very present,

very open to what I might say. Responding

from the heart to my writings, which

was very precious to me. For a person

who is longing to be deeply heard,

just sitting with you and seeing my spoken work impact you is a precious thing.

You help me to see the transcendent aspect

of my writing, so that it becomes an

'of course' to think of sharing it outside our meetings, perhaps to publish it. ” 

~ Roberta Gannon, MFT,

Spiritual Director & Poet









Writing from the Deeper Self

Bringing Your Treasures into the World . . .

Naomi Rose

Book Developer

The book of your heart awaits you...

Over 30 years in the publications field

Lifelong student of the healing arts

Heir to a writing family 

Customized consultations

In-person in Oakland, CA (by phone/email if out of SF Bay Area)

(510) 465-3935


Thumbtack - BEST of 2016


What a Book Developer does

and why you might find one

(especially, this one)


Inside you there is a wish to write something. But what is it that wants to be brought out? How do you find and sustain the courage and confidence to follow the emerging thread? How do you give it form and shape in a way that is creative and satisfying, not scary, lonely, or overwhelming?

This is what a Book Developer (like me) is for.

"Development" suggests a process ~ patience, compassion, trial and error, learning from what doesn't work for you, and becoming more finely attuned to what does.

When I work with a new client, the first thing I do is listen deeply and carefully. Deeply, because the surface concerns may not be the truest ~ for example, a person may come in thinking she wants to write a book about something because she's been taught that's the thing to do, but in reality her (or his) passion is for something else. Deep listening makes room for the "something else" to be voiced.

And carefully, because often we really know what we want to write about (even if we don't yet consciously know how), but there are layers of fears and conditioned learning on top of our knowing. I hear the truth of the writing desire, and reflect that back. This opens the door in the writer to go in the direction that is wanted by the heart.

From there, it's a fascinating journey to discover not only what to say, but how to say it in a way that is alive and transforming for the writer. This process is as touching and exciting for me as for the writer. It's a birthing process, and I am the privileged midwife to books that I am just as proud of as their authors are.

So it is a healing process, as well as a way to write a book that truly

speaks from you, speaks to you, and gives you more of yourself back than you ever could have imagined.

"When I began this process, my deepest yearnings were twofold: one, that the words expressed would be a true expression of my soul; and two, that in the process of writing I would find and deepen my relationship with my creativity, and my self.

"Naomi has been a precious guide in both respects.She has provided unwavering support, profound mirroring, and has gently guided and encouraged me, again and again, to write from the place of my true and authentic self. In the process, I have come into relationship with my deepest creative self, after a lifetime of longing and disconnection from it. This gift beyond measure I attribute in large part to Naomi's soulful, loving, supportive and wise guidance." 

                   ~ Carolyn Shoshana Fershtman, Ph.D., Psychologist,

                                                       author, Carrying Joseph's Bones





People sometimes say to me, "A ‘Book Developer.' That's like a writing

coach, right?"


Well, not exactly. I'm all in favor of writing coaches ~ they help you fulfill your goals, using action plans, and so on to get you there. It's basically results-oriented. A writing coach is great to use if your goal is mainly to get the book written.


But if you also want to be present to yourself as you move into writing the book, and have that relationship heal and inspire what you write, then you have entered the arena of Book Development ~ at least, the way I do Book Development. Because the book development process takes place on a different level from the achieving self altogether.


You do get to accomplish completing a book, of course. But who you are, in doing that, is just as important as getting the book written. In fact, it's essential to writing from the deeper Self.


The treasures inside you ~ dreams, memories, forgotten promises, entirely new horizons, glints of your own character-gold hidden beneath the dull rock of shame and overly harsh self-criticism ~ cannot be marched out and made to reveal themselves on a list of to-do's. They have to be uncovered gently ~ for it is that shy, vulnerable, gentle Self who first went into hiding who wants to write and holds the treasures. Your treasures need to be invited out. Like a brand-new being, they must be welcomed into the world.


 This is where the book-development process comes in. We see what's

there within you, and respond sensitively to that. As your intention for your book (and yourself) refines itself, we work together to bring your writing into harmony with your deepest intention and the great beauty of your innermost being.

          “Giving birth to books that heal is certainly Naomi's calling.”

~ Doreen Hamilton, Ph.D., Clinical Psychologist; author,

Essential Speaking: The 7-Step Guide to Finding Your Real Voice

What It Means to "Develop" a Book

  1. To write a book (or any complete work) from beginning to end. (However, you can begin in the middle, as well.)
  2. To allow what wants to be written to arise, encouraging it to develop as a light-touched negative develops in a dark room.
  3. To bring one’s real dreams of writing out of the closet of despair, self-criticism, and doubt, and let them lead you through the landscape of your heart’s desire.
  4. To bring these writings into the world to a widening circle of readers who, through reading your work, become intimate with themselves, and feel like loved ones and friends.

You may wish to start by reading my book called STARTING YOUR BOOK: A Guide to Navigating the Blank Page by Attending to What's Inside You. 

For details, click here.



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