Mental Health Copywriting to
Reach Your Ideal Clients
Helping build a practice you can be proud of
If you’re reading this it means you’ve made it to the right place. Right now, you’re one step closer to the ethical, compassionate growth of your practice.
The therapists I know have different goals, but I’ll bet you share some of them:
- Being seen by (and helping) more people
- Letting clients know if you’re a good fit
- Achieving your professional goals
- Having more time and space to breathe
Whatever your objectives, one thing is sure: partnering with the right copywriter is going to help.
Because even with so many people who need – and actually want – help with addiction, trauma, or other mental health issues, many therapists struggle to make the right connection with potential clients.
With copy grounded in empathy, strategy and real experience, I’ll help you reach more of the people you’re meant to help
There’s a lot riding on what you do.
From clients who simply need help navigating a rough patch, to someone who may be a heartbeat away from an irrevocable decision, the guidance you provide is indispensable.
You offer a roadmap to hope, and it’s invaluable.
But there’s so much more on your plate.
You juggle the schedule. You pay the bills. You keep up with CE so you can be at your best. It’s a lot.
With all of that, leaving the writing to a professional is never a bad idea.
Mental health copywriting with an advantage
We both do what we do because we want to help people.
And when so many people in a position to help are more worried about looking out for number one, it’s more important than ever to stand up and be there for others.
For you, that means helping sick people. For me, that means helping you. (And if ever there was a time to say, “Is there a difference?” it would be now. But I would never do that. Because I’m a professional.)
Personally, I know what it’s like to be stigmatized and marginalized for needing mental health care. Now it’s my mission to make sure everyone knows there are compassionate professionals – like you – ready to make a difference.
I can talk about the origins of depression and different types of treatment all day, but my real advantage is lived experience. I’ve been where your clients are.
“David was a pleasure to work with. He nailed our voice and asked all the right questions.” – Lisa W.
I was once the person you're trying to reach
About eight years ago, I was in a pretty dark place. Almost everything in my life felt…empty.
I avoided things I knew I should do, and gravitated toward things that led to further despair. I didn’t want to wake up most mornings, and most nights I genuinely wished I simply wouldn’t.
Finally, I turned to someone like you.
It took plenty of work and time. You know better than anyone that there’s no magic button. But I learned to be honest with myself, and in that honesty, I found not only a better way of living, but a reason to live.
So I believe in what you do. And instead of leaning too heavily on clinical jargon or buzzwords, I draw from real experience to connect with your readers on an authentic, human level. It makes a difference when your writer knows first-hand that help – and hope – is available.
Can you benefit from my mental health copywriting?
If your business is about honestly helping other people, we can work together.
If you offer your clients a genuine, transformative service, I was made for you.
This includes:
• Therapists
• Counselors
• Treatment Centers
• Health Coaches
• Life Coaches
• Psychologists
And the list goes on…. You know who you are!
Some of the ways I can help you reach your clients:
Website Copy:*
The copy on your website is going to do two things: get you seen and speak directly to your clients so they feel they’re exactly where they need to be. Your SEO-friendly content will grow your business and reflect your unique voice.
Blogs/Articles:
Your content marketing will not only boost your ranking and visibility, it’ll reach deep enough to speak to the hearts of your ideal clients. You’ll establish authority, expertise, and build relationships. That’s invaluable in your line of work.
Nurture Sequence Emails:
By reaching out a hand to the hesitant, your emails will offer the encouragement someone may need to take the next steps. Introducing yourself and setting honest expectations this way can be a life saver.
Psychology Today/Professional Profiles:
The profile you put out into the world is going to genuinely reflect who you are and what you have to offer. Rather than simply list your credentials, your profile will send a direct message to potential clients.
* If you’re still reading this all the way down here, my web copy must be working! To see more copy that works, take a look at my portfolio.
FAQ's:
Is copywriting for mental health different from other copywriting?
Many of the principles of general copywriting remain. But when you’re speaking to people who may be hurting and looking for help, sensitivity and an empathic voice are essential. There are also ethical responsibilities to consider: Honesty is paramount, and I am never going to prey on someone’s vulnerability to land you a new client.
What if I don’t know what I need?
That’s what we’ll talk about in our discovery call. We’ll look at what you have going on now, and where you want to go from here. I’m neither a used car salesman nor a web developer, but I can take a look at your current marketing, and let you know how – and if – I can help. If you’re up for it, I’ll draft a proposal and you’ll decide if that works for you or not. Easy-peasy.
Are you a licensed therapist?
I’m not. But I am a trained copywriter with deep knowledge of mental health and first-hand experience as a client. So not only do I know how to talk to your readers with empathy, respect, and accuracy, I also know there’s hope, and I genuinely want to pass that along.
Can I just do it myself?
I get it! Many mental health providers try their hand at writing their own copy. Just keep in mind you’ll want to combine strategy, psychology, and story-telling to craft content that speaks directly to your clients and guides them to take action. (No clinical writing!) If you want to save time and ensure your message hits home, I can handle it for you.
Let’s talk.
No pressure. Just a genuine, human conversation about what you might need and how I can help