Writing Samples
Check out some samples of copy I’ve written for various projects.
And don’t sweat it if your industry – or the type of copy you need – isn’t hanging out on this page. If you need it written (and written well) you’re in the right place.
BeamJobs requested a LinkedIn ad post, FAQ’s, and a landing page to build awareness and use strong CTA’s drive traffic to their website.
The company’s stated mission is to create practical tools and content that make the process of landing a new job seamless and unambiguous.
Their brand voice is lighthearted and sincere, and it was essential to maintain that voice throughout all copy to build a rapport with the reader.
This sample email paints an enticing
picture for prospects who have already expressed interest in or requested additional information about the Lincoln Sands Oceanfront Resort.
I used a brief “this is your day” structure to highlight some key benefits the resort has to offer, and to paint a welcoming picture of what the prospect is going to experience when they stay at the Lincoln Sands.
As with any blog, the goal is to provide people with relevant, quality content. Strong, useful content – more than anything – is what boosts SERP rankings. Establishing a solid relationship (the know, like, and trust factor) with customers ain’t’ too shabby, either.
For this post I needed to capture the voice and style of Europa’s head chef, Marko. He’s a very matter-of-fact character, so this one was a lot of fun.
The campaign introduces Puptastic Naturals as the trusted, healthy choice for dog treats that assures pet owner peace of mind.
I lead the prospect throughout the stages of the customer journey, and the transition from awareness to buyer.
Furry Friends Natural Products sets itself apart from larger pet food companies with its smaller scale, locally- sourced ingredients, and personable ownership with a firm dedication to quality and pet safety.
The Avery Schoolhouse BnB website was outdated, stale, and in need of a refresh.
I created clean, energetic, copy that’s both SEO-friendly and welcoming. The page now immediately grabs the visitor’s attention, sets the tone for what they’ll experience as a guest, and invites further exploration.
The key to a great catalogue or product description is not only pointing out the features, and how the product will benefit the customer, but also weaving in all the technical details they might need to logically reinforce an emotion-driven buying decision.